157 Ground Breaking Advertising Dissertation Topics

Do you want top-notch advertising dissertation topics to take your paper to the next level? This expert post contains all you need and more!

Advertisements are messages that persuade customers and drive sales. If you pursue a course in the marketing field, you will be required to write a dissertation at the end of your academic journey. However, writing a perfect paper – including the advertisement dissertation – gives many scholars a hard time. There are many drawbacks to blame for this, poor topic choice being at the helm. Before getting a proper dissertation format and citing all sources accordingly, you need a relevant and exciting heading.

With a lot of bias and numerous preexisting personal opinions about how marketing should be done, it becomes hard to convince your professor and drive the point home with the wrong topic. Luckily, we understand the plight that many students have to bear under such demanding tasks. We have listed 150+ pioneering advertisement dissertation topics to ensure you write an impressive paper hassle-free and deliver on time.

Top Advertising Dissertation Topics

1. Explain the marketing strategy that should be used by a manufacturing company when entering a cutthroat industry with monopolistic competition
2. Investigate how effective marketing can better the future and current fashion retail performance
3. Highlight the main marketing strategies that U.S. entrepreneurs getting into business areas with little expertise
4. Explain whether a marketing audit would provide a workable intervention for marketing relations
5. Explain how consumer behavior impacts factors like environment, personal characteristics, and marketing
6. Explore factors that impact consumers on decisions purchasing face products
7. Define one-way marketing and discuss its payout as well as the results
8. What is the impact of direct marketing strategies on the competitive advantage of an industry?
9. Discuss how Ponzi schemes worked in the U.S. and explain their negative implications on buyers
10. Analyze how SMEs can grow through marketing their CSR
11. Evaluate how Chinese hotels utilized marketing to survive the recession
12. What is the difference between uniform and adaptive marketing tactics?
13. Look into the ethical issues related to the marketing of pharmaceutical products in the U.S.
14. Examine the ethical issues tied to marketing to children via the internet
15. Explain how to implement international marketing strategies

Highly Classified Advertising Dissertation Ideas

16. Explain how market strategies impact sales channels
17. Discuss the pros and cons of SMS marketing
18. Examine how political marketing trends have changed in the last ten years
19. Look into how sales impact customization
20. What is the impact of innovation on consumer retention?
21. Discuss standardization and its impact on global marketing
22. What is the effect of family orientation on consumer behavior?
23. Highlight key attributes that buyers analyze before making a purchase
24. Explain how offline and online marketing strategies can integrate into higher sales

High-End Advertising Dissertation Ideas

25. Discuss how different health issues like diabetes affect food advertising
26. Analyze the impact of cause-related marketing campaigns affect consumer purchase decisions
27. Explore the connection existing between corporate social responsibility and marketing ethics
28. Explain how spam laws have impact online marketing
29. What is the effect of a country’s law on marketing and business?
30. Explain the impact of misleading advertisements on a company’s product sales vs. consumers
31. Explain why Facebook is the most preferred tool of social media marketing
32. What is the role of online stores in the traditional marketing mix?
33. Discuss buyer perception of social media marketing and its effect on brand image
34. Examine how businesses gather information from social media for marketing
35. Investigate how social media affects consumer’s buying preference
36. Explain effective methods companies can use to build relationships with consumers via social media
37. Discuss the difference in efficacy between tradition and social media marketing
38. How successful is Instagram as a marketing tool?

College Advertising Topics For Dissertation

39. What impact do premium pricing strategies have on product sales and consumer decisions?
40. Elaborate the difference between offline and online promotions
41. How do international pricing strategies impact brand image
42. Explain how product packaging affects the buying decision
43. Analyze the impact of point-of-purchase promotion on product sales
44. Evaluate the importance of location on customers and product sales
45. What is the effect of e-commerce and websites on customer behavior?
46. Assess the efficacy of online marketing tools about product sales
47. Explain factors that influence online comparison, search and purchase by customers
48. Discuss how companies can deal with bad reviews and hate speech from customers
49. Detail the advantages and disadvantages of online marketing
50. What impact do cultural differences have on supermarkets in the U.S.?

Top-Notch Dissertation Topics On Advertising

51. Explain how using the same marketing strategies in different markets may lead to business failure.
52. Examine the effect of religion, belief, and values or businesses in the world
53. What is the impact of cross-cultural marketing on a business?
54. Investigate the impact of individualism and collectivism in the purchase of motor vehicles
55. What is the impact of language on the identity of a brand?
56. Discuss the importance of protecting consumer privacy and data about direct marketing strategies
57. How profitable and effective is the use of internet marketing as a direct marketing tool?
58. Explain how companies can benefit from using artificial intelligence in direct marketing
59. Analyze the link between the duration of a voice message and the success of telemarketing
60. What is the difference in customer response between digital and direct marketing?
61. Assess the implications and effects of direct marketing
62. Elaborate how customers can protect themselves from deceitful natural marketing techniques
63. How can companies utilize corporate social responsibility in brand management?
64. Assess the effectiveness of using online marketing to build equity and brand awareness
65. Explain the importance of reliability and brand in the Smartphone industry

Creative Advertising Dissertation Topics

66. Conduct a comparative analysis between brand loyalty and good quality products
67. What are the impacts and applications of different branding strategies?
68. A comparative analysis of branding strategies used by Pepsi and Coca Cola
69. Evaluate the efficacy of building brand equity through celebrity endorsements
70. Assess the impact of maintaining brand equity through innovation
71. What is the effect of using technology-driven customer engagement on customer satisfaction?
72. Evaluate customer satisfaction in the U.S. hospitality and tourism industry
73. Discuss different ways to maintain customer relations through relationship marketing
74. What is the link between loyalty schemes and product sales?
75. What is the impact of loyalty schemes on customer satisfaction?

Captivating Marketing Dissertation Titles

76. How effective is word-of-mouth as a tool of advertisement?
77. What is the effect of advertisement on the human mind?
78. Discuss the effect of advertisement on the child’s mental health
79. Discuss some of the biggest stereotypes in advertisements
80. What is the efficacy of short, inexpensive online ads?
81. What metrics are considered during market research to develop an advertisement?
82. Elaborate the proportion of the U.S. economy that is devoted to advertising and how it impacts the economy
83. What are the attributes of a great political advertisement?
84. Explain some of the censorship practices used to ensure that advertisements are not too risqué
85. Explain how gender affects how an advertisement is created and delivered
86. What is the difference between radio and podcast advertisements?
87. Investigate ways in which advertisers have used feelings of patriotism to inspire customer loyalty and purchase

Mind-Blowing Marketing Dissertation Ideas

88. Examine the emotional effects of advertising
89. Discuss the history of sports stars and celebrity endorsements as a mode of marketing
90. Explain how future ad executives will break new ground in the advertising field
91. Analyze how the use of online streaming sites will eliminate commercial breaks on T.V. and radio
92. Assess how the increase in internet access has altered the way people learn about products
93. Evaluate how the perfect commercial can cause a leader to emerge from a group of similar brands
94. Examine the history of advertisements highlighting how the modern concept of marketing evolved from humble beginnings

Hot Media Dissertation Topics

95. What factors do consumers consider before abandoning a brand?
96. What strategies can product sellers implement to create profitable relationships with their consumers?
97. Explain how promotions and discounts boost product sales
98. Evaluate the consumer perceptions and behavior as it relates to tech gadgets
99. Analyze how companies can use consumer psychology to drive sales
100. Assess the difference in consumer attitude between online and in-store shopping
101. What is the effect of adverse publicity on consumer attitude and behavior?
102. Highlight how consumer knowledge impacts buying decisions and purchase of products
103. What are the effects of cartoon characters on a child?
104. What impact do promotions have on a customer’s perception?
105. Evaluate the role of cultural values in promotional activities

University Advertising Thesis Topics

106. Analyze why target marketing is vital for the fashion industry
107. Discuss the effectiveness of consumer loyalty programs in an emerging market
108. How effective are email marketing strategies?
109. Explain the impact of the COVID-19 pandemic in the airline industry
110. Would you please elaborate on the importance of branding as it relates to fast-moving products
111. What marketing strategy can we use to attract young customers to a new restaurant?
112. Discuss the impact of body language on consumer buying behavior
113. Elaborate the effect of display in motor vehicle stores on buyers
114. Examine public relations is an effective marketing strategy in influencing consumer behavior
115. How are consumers affected by innovating and technological changes?
116. Highlight the impact of branding on consumer behavior

Thesis Topics On Advertising Effectiveness

117. Look into the effectiveness of public relations campaigns in reviving failed brands.
118. Explain how price adjustment strategies differ in offline and online environments
119. How effective is mobile marketing in comparison to other methods of advertising
120. What is the link between timeliness and the efficacy of mobile marketing communications?
121. Discuss the effectiveness of online consumer tribes
122. Investigate the efficacy of consumer service chatbots
123. What are the challenges and advantages of using Smartphone apps to retain and attract new customers
124. Detail the drawbacks faced by small companies in adopting social media to enhance customer loyalty
125. Highlight different ways retailers can deal with polygamous behavior among customers
126. Examine the role of relationship marketing in attracting new customers through social media networks
127. Explain the effectiveness of newspaper advertisements and explain whether they are still viable
128. Highlight the significance of the power of suggestion in convincing people of a subtle difference among similar products

Ph.D. Thesis Titles on Advertising

129. Explain the importance of the marketing mix to non-profit organizations
130. Examine whether the internet has helped unsought goods to build brand awareness
131. Investigate the pros and cons of online advertising in international marketing
132. Would you please explain the difference between non-comparison and comparison advertising and explain its impact on the purchase intentions of customers
133. Examine how customers react to online brand alliances
134. Analyze how visual constituency impacts product attitude and site identity
135. Look into how using web analytics in digital marketing improves brand performance
136. Explain the role of gender in information processing among consumers of tech gadgets
137. How can companies utilize big data to understand customer preferences and psychology in general
138. Highlight the gratifications and uses of consumer online reviewing

Mobile Advertising Dissertation Topics

139. Analyze the success and diffusion factors involved in mobile marketing
140. Assess the impact of brand personality on purchase intentions in the context of mobile marketing
141. Investigate hw marketing managers can push for consumer acceptance of mobile marketing
142. How can consumer loyalty be improved through customer relationship management in the mobile marketing environment?
143. Explain how mobile payment services can boost their profits from mobile marketers
144. Detail how location impacts mobile marketing communication
145. Can companies build a strong brand image through mobile marketing strategies?
146. Analyze what customers to for in mobile marketing messages

Shock Advertising Dissertation Topics

147. Explain how vegans can use social listening to improve their marketing strategy
148. Break down how different firms incorporate social media marketing in encouraging customers’ purchasing behavior
149. Examine the impact of brand post popularity on Instagram brand fan pages on social media marketing
150. Analyze whether customer loyalty applies to consumer behavior in social media networks
151. Assessing online customer review: Explain whether word-of-mouth is more persuasive compared to traditional word-of-mouth.
152. Do a comparative analysis of the effectiveness of banner advertisements on different social media platforms.
153. Elaborate how different social media networks turn users into sales
154. Examine how advertisements politically evolved from mass brainwashing campaigns
155. Discuss whether a fallen brand can find new life with a new target market and a different logo
156. Explain how the female form is transforming advertising strategies in the world
157. What are the features of good child-targeted advertising?

Is Your Advertising Dissertation Below Average?

There you go! Even with the most exceptional topics at our disposal, putting together a world-class marketing dissertation that will earn high grades is no walk in the park. Any serious student knows when to ask for assistance.

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